Store Spotlight: Parmer and Mopac!
Walk into the ThunderCloud Subs store at Parmer and Mopac and you might feel like you’re being watched….
That’s because you are— by googly eyes that were stealthily affixed to a napkin dispenser by a joke-loving customer! The employees kept the eyes (they’ve been there for almost a year) because they fit with the Parmer and Mopac store’s fun, lighthearted vibe.
Adding to that vibe? A giant mural of the Austin skyline by local artist Steve Nichols. The painting’s indigo and orange clouds match the store’s Happy Days–esque barstools. (The Fonz would most definitely give them two thumbs up.) Then there are the two shelves of old-school encyclopedias, sci-fi, whodunits, and more to borrow and swap. No due dates. No library cards. Just a shared affinity for a good book.
The shop’s 11 employees raise the coolness factor, too. One designs cosplay costumes. One bikes 12 miles to work, and 12 miles back every day. Another is a 6’11” hiker who just got back from Alaska, and one is a hip-hop artist named Notes Floats. They may have diverse interests, but the crew shares a talent and passion for making fast, fresh, and healthy subs.
They routinely prepare a plethora of palate-pleasing classic and signature subs, salads, subs in a bowl, and other yummy ThunderCloud staples. They make fresh-squeezed lemonade and serve up specialties like Frito Pie and Mac & Cheese (easily turned into a hearty, delicious Chili Mac). Attention, vegetarians: Come in on Wednesdays, when you can sub in the Corn and Green Chili Soup as an alternative to the meaty Chili offered most days.
About 80 percent of the store’s customers are regulars, many from nearby tech companies like Apple and National Instruments. There’s also a strong loyal customer base of local families and staff from neighboring retail businesses. And the store’s employees can always count on one favorite regular to bring in the Austin American-Statesman to share over his daily small Bologna Sub. In between customer orders, the crew whips up weekly box lunches for Lanier High School’s Viking Band and Dessau Middle School’s Diamondback athletes.
So come by for the fun — ask Ryan for a good joke or Kevin for gardening advice — and stay for the seriously good food. Don’t forget to look for the googly eyes!
By the Numbers:
year Opened: 1995
Square feet: 3,000